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Cultural images and different varieties of English in French television commercials

Published online by Cambridge University Press:  16 September 2002

Elizabeth Martin
Elizabeth Martin
Affiliation:
French Department, University of Illinois at Urbana-Champaign, USA
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Abstract

A report on the impact of English on media advertising in France.

English (in all of its creative manifestations) and images associated with English are extremely popular advertising strategies in France. In order to explore the stereotypical images that French consumers commonly associate with different varieties of English and the reasons for such perceptions, this study compares television data collected in France during the summer of 2000 with data featured in an earlier study (Martin 1998).

Type
Original Articles
Information
English Today , Volume 18 , Issue 4 , October 2002 , pp. 8 - 20
Copyright
© 2002 Cambridge University Press

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