THIS ACCOUNT of the growth of English language teaching in South Korea moves from the grammar-fixated traditions of the late 19th and earlier 20th centuries through more recent politically and educationally lively times to an English – and especially American English – ‘fever’. This urge towards English involves much of the nation and many kinds of schools and universities. In particular it constrasts school English with a massive parallel realm of private tuition, and, more recently, the widespread individual use of audio-materials. More recently still it has led to the emergence of a novel private university, the International Graduate School of English, founded and financed by a publisher who has himself been closely involved with the issue of how young Koreans can most effectively learn a language which much of the nation considers vital to the nation's future.