Korean parents are strongly committed to investing time, effort, and money into improving their children's English competence in order to maximize their human capital in the era of globalization, a phenomenon often referred to as ‘English fever’ (Park, 2009). However, because of the Korean socio-economic structure, there is considerable disparity among families in the financial investment they can afford. Therefore, in the educational privileges and especially English learning support that Korean children receive is an inequity often overlooked by the majority of Koreans. One response to this issue is the newly emerging movement among Korean mothers called ‘maternal English education’ (eommapyo yeongeo), which has become a widely used term throughout the country.