Hostname: page-component-586b7cd67f-dlnhk Total loading time: 0 Render date: 2024-11-23T04:09:11.242Z Has data issue: false hasContentIssue false

NORM MANIPULATION, NORM EVASION: EXPERIMENTAL EVIDENCE

Published online by Cambridge University Press:  11 July 2013

Cristina Bicchieri
Affiliation:
University of Pennsylvania, [email protected], [email protected]
Alex K. Chavez
Affiliation:
University of Pennsylvania, [email protected], [email protected]

Abstract

Using an economic bargaining game, we tested for the existence of two phenomena related to social norms, namely norm manipulation – the selection of an interpretation of the norm that best suits an individual – and norm evasion – the deliberate, private violation of a social norm. We found that the manipulation of a norm of fairness was characterized by a self-serving bias in beliefs about what constituted normatively acceptable behaviour, so that an individual who made an uneven bargaining offer not only genuinely believed it was fair, but also believed that recipients found it fair, even though recipients of the offer considered it to be unfair. In contrast, norm evasion operated as a highly explicit process. When they could do so without the recipient's knowledge, individuals made uneven offers despite knowing that their behaviour was unfair.

Type
Articles
Copyright
Copyright © Cambridge University Press 2013 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

REFERENCES

Andreoni, J. and Bernheim, B. D.. 2009. Social image and the 50–50 norm: a theoretical and experimental analysis of audience effects. Econometrica 77: 16071636.Google Scholar
Babcock, L., Loewenstein, G., Issacharoff, S. and Camerer, C.. 1995. Biased judgments of fairness in bargaining. American Economic Review 85: 13371343.Google Scholar
Bicchieri, C. 2006. The Grammar of Society: The Nature and Dynamics of Social Norms. Cambridge: Cambridge University Press.Google Scholar
Bicchieri, C. and Chavez, A.. 2010. Behaving as expected: public information and fairness norms. Journal of Behavioral Decision Making 23: 161178.CrossRefGoogle Scholar
Bicchieri, C. and Mercier, H.. 2013. Self-serving biases and public justification in trust games. Synthese 190: 909922.CrossRefGoogle Scholar
Camerer, C. 2003. Behavioral Game Theory: Experiments on Strategic Interaction. Princeton, NJ: Princeton University Press.Google Scholar
Cattell, R. B. 1966. The scree test for the number of factors. Multivariate Behavioral Research 1: 629637.CrossRefGoogle ScholarPubMed
Epley, N. and Caruso, E. M.. 2004. Egocentric ethics. Social Justice Research 17: 171187.CrossRefGoogle Scholar
Guth, W., Schmittberger, R. and Schwarze, B.. 1982. An experimental analysis of ultimatum bargaining. Journal of Economic Behavior and Organization 3: 367388.CrossRefGoogle Scholar
Horn, J. L. 1965. A rationale and test for the number of factors in factor analysis. Psychometrika 30: 179185.CrossRefGoogle ScholarPubMed
Kagel, J. H., Kim, C. and Moser, D.. 1996. Fairness in ultimatum games with asymmetric information and asymmetric payoffs. Games and Economic Behavior 13: 100110.CrossRefGoogle Scholar
Kaiser, H. F. 1960. The application of electronic computers to factor analysis. Educational and Psychological Measurement 20: 141151.CrossRefGoogle Scholar
Knez, M. J. and Camerer, C.. 1995. Social comparison and outside options in 3-person ultimatum games. Games and Economic Behavior 10: 165194.CrossRefGoogle Scholar
Konow, J. 2000. Fair shares: accountability and cognitive dissonance in allocation decisions. American Economic Review 90: 10721092.CrossRefGoogle Scholar
Kunda, Z. 1990. The case for motivated reasoning. Psychological Bulletin 108: 480498.CrossRefGoogle ScholarPubMed
Mercier, H. and Sperber, D.. 2011. Why do humans reason? Arguments for an argumentative theory. Behavioral and Brain Sciences 34: 5774.CrossRefGoogle ScholarPubMed
Messick, D. M. and Sentis, K. 1983. Psychological and sociological perspectives on distributive justice: convergent, divergent, and parallel lines. In Equity Theory: Psychological and Sociological Perspectives, ed. Messick, D. M. and Cook, K., 6194. New York, Praeger.Google Scholar
Thurstone, L. L. 1935. The Vectors of Mind. Chicago: University of Chicago Press.Google Scholar
Van Avermaet, E. 1974. Equity: A theoretical and empirical analysis. In Psychology. Santa Barbara, CA: University of California, Santa Barbara.Google Scholar
Weber, R. A. 2003. “Learning” with no feedback in a competitive guessing game. Games and Economic Behavior 44: 134144.CrossRefGoogle Scholar
Xiao, E. and Bicchieri, C.. 2010. When equality trumps reciprocity. Journal of Economic Psychology 31: 456470.CrossRefGoogle Scholar
Zwick, W. R. and Velicer, W. F.. 1986. Factor influencing five rules for determining the number of components to retain. Psychological Bulletin 99: 432442.CrossRefGoogle Scholar