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Key Factors Influencing Public Attitudes Toward Charities’ Involvement in Emergency Management: A Study Based on Online Public Opinion in China

Published online by Cambridge University Press:  28 October 2024

Di Mu Open the ORCID record for Di Mu [Opens in a new window] ,
Chaolong Yue  and
An Chen
Di Mu*
Affiliation:
Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, P.R. China University of Chinese Academy of Sciences, Beijing 101408, P.R. China
Chaolong Yue
Affiliation:
National Centre for Archaeology, National Cultural Heritage Administration, Beijing 100013, P.R. China
An Chen*
Affiliation:
Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, P.R. China University of Chinese Academy of Sciences, Beijing 101408, P.R. China
*
Corresponding authors: Di Mu and An Chen; Emails: [email protected]; [email protected]
Corresponding authors: Di Mu and An Chen; Emails: [email protected]; [email protected]
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Abstract

Charities play a pivotal role in engaging the public in emergency management efforts. They serve to complement governmental restrictions by leveraging social resources to aid in emergency management. The involvement of charities in emergency management is likely to shape public attitudes, thereby influencing their effectiveness in this sphere. Therefore, understanding the factors that influence public attitudes toward charities in emergency management is crucial. This study sought to identify these key factors and offer recommendations for charities to enhance their participation in emergency management. The data for this study were collected from messages and comments on two prominent instant messaging platforms, WeChat Public and Sina Weibo. Content Analysis was employed to categorize the data, and the Apriori algorithm was utilized to uncover association rules and key factors. Based on the key factors, it is recommended that charities focus on collaborating with celebrities and enterprises, prioritize establishing and upholding a positive reputation, and enhance their expertise in emergency management practices.

Keywords

charityhazardemergency managementpublic attitudeassociation rule analysis
Type
Original Research
Information
Disaster Medicine and Public Health Preparedness , Volume 18 , 2024 , e205
Copyright
© The Author(s), 2024. Published by Cambridge University Press on behalf of Society for Disaster Medicine and Public Health, Inc.

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Footnotes

Di Mu and Chaolong Yue contribute to the paper equally and should be regarded as co-first authors.

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