Our society in the Far West is evolving toward a consumers’ society. The differences between social classes tend to be erased by affluence and by ways of life that are becoming more and more common to those on the highest as well as the lowest level of the social scale. Thus the idea itself of social class is tending to disappear. On the other hand, a new differentiation is emerging which is based on culture and the form that culture takes in a society nourished by the means of mass communication. We may suppose that in the society of 1990 human groups will be differentiated according to the tastes and aptitudes of each of their members.