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Lost in Translation: From Influence to Persuasion

Published online by Cambridge University Press:  01 January 2024

Jorge Correia Jesuino
Jorge Correia Jesuino*
Affiliation:
ISCTE, Lisbon
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Abstract

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Social influence and persuasion are not synonyms. This paper traces back the different approaches and distinctions constituting the two concepts and argues that the two research traditions focused respectively on social influence in group processes and on individual attitude change through persuasive communication, could be re-examined from a different vantage point, casting a new light on the continuities between them.

Type
Articles
Information
Diogenes , Volume 55 , Issue 1 , February 2008 , pp. 107 - 119
Copyright
Copyright © ICPHS 2008

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