The research presented in this paper explores how engineering students cognitively manage concept generation and measures the effects of additional dimensions of sustainability on design cognition. Twelve first-year and eight senior engineering students generated solutions to 10 design problems. Half of the problems included additional dimensions of sustainability. The number of unique design solutions students developed and their neurocognitive activation were measured. Without additional requirements for sustainability, first-year students generated significantly more solutions than senior engineering students. First-year students recruited higher cortical activation in the brain region generally associated with cognitive flexibility, and divergent and convergent thinking. Senior engineering students recruited higher activation in the brain region generally associated with uncertainty processing and self-reflection. When additional dimensions of sustainability were present, first-year students produced fewer solutions. Senior engineering students generated a similar number of solutions. Senior engineering students required less cortical activation to generate a similar number of solutions. The varying patterns of cortical activation and different number of solutions between first-year and senior engineering students begin to highlight cognitive differences in how students manage and retrieve information in their brain during design. Students’ ability to manage complex requirements like sustainability may improve with education.

Design fixation refers to blind adherence to a set of ideas, which can limit the output of conceptual design. Engineering designers tend to fixate on features of pre-existing solutions and consequently generate designs with similar features. The objective of this study is to leverage functional magnetic resonance imaging (fMRI) to study the brain activity of engineering designers during conceptual design in order to understand whether/where design fixation can be detected in a person’s brain when solving design problems. Design solutions indicated that fixation effects were detectable at a statistically significant level. fMRI results show increased activation in areas associated with visuospatial processing when comparing ideation activities using an Example solution to No Example solution. Activation was found in the right inferior temporal gyrus, left middle occipital gyrus, and right superior parietal lobule regions. The left lingual and superior frontal gyri were found to be less active in the example condition; these gyri are close in proximity to the prefrontal cortex, associated with creative output. The spatial patterns of activation provide evidence that a shift in mental resources can occur when a designer becomes fixated. For designers, the timing of ideation relative to the timing of benchmarking existing solutions should be considered.

This paper presents results from an experiment using electroencephalography to measure neurophysiological activations of mechanical engineers and industrial designers when designing and problem-solving. In this study, we adopted and then extended the tasks described in a previous functional magnetic resonance imaging study reported in the literature. The block experiment consists of a sequence of three tasks: problem-solving, basic design and open design using a physical interface. The block is preceded by a familiarizing pre-task and then extended to a fourth open design task using free-hand sketching. This paper presents the neurophysiological results from 36 experimental sessions of mechanical engineers and industrial designers. Results indicate significant differences in activations between the problem-solving and the open design tasks. The paper focuses on the two prototypical tasks of problem-solving layout and open design sketching and presents results for both aggregate and temporal activations across participants within each domain and across domains.

In product design engineering (PDE), ideation involves the generation of technical behaviours and physical structures to address specific functional requirements. This differs from generic creative ideation tasks, which emphasise functional and technical considerations less. To advance knowledge about the neural basis of PDE ideation, we present the first fMRI study on professional product design engineers practising in industry. We aimed to explore brain activation during ideation, and compare activation in open-ended and constrained tasks. Imagery manipulation tasks were contrasted with ideation tasks in a sample of 29 PDE professionals. The key findings were: (1) PDE ideation is associated with greater activity in left cingulate gyrus; (2) there were no significant differences between open-ended and constrained tasks; and (3) a preliminary association with activity in the right superior temporal gyrus was also observed. The results are consistent with existing fMRI work on generic creative ideation, suggesting that PDE ideation may share a number of similarities at the neural level. Future work includes: functional connectivity analysis of open-ended and constrained ideation to further investigate potential differences; investigating the effects of aspects of design expertise/training on processing; and the use of novelty measures directly linked to the designer’s internal processing in fMRI analysis.

This paper proposes a task-related electroencephalogram research framework (tEEG framework) to guide scholars’ research on EEG-based cognitive and affective studies in the context of design. The proposed tEEG framework aims to investigate design activities with loosely controlled experiments and decompose a complex design process into multiple primitive cognitive activities, corresponding to which different research hypotheses on basic design activities can be effectively formulated and tested. Thereafter, existing EEG techniques and methods can be applied to analyse EEG signals related to design. Three application examples are presented at the end of this paper to demonstrate how the proposed framework can be applied to analyse design activities. The tEEG framework is presented to guide EEG-based cognitive and affective studies in the context of design. Existing methods and models are summarized, for the effective application of the tEEG framework, from the current literature spread in a wide spectrum of resources and fields.

This paper presents the results of studying the brain activations of 30 engineering students when using three different design concept generation techniques: brainstorming, morphological analysis, and TRIZ. Changes in students’ brain activation in the prefrontal cortex were measured using functional near-infrared spectroscopy. The results are based on the area under the curve analysis of oxygenated hemodynamic response as well as an assessment of functional connectivity using Pearson’s correlation to compare students’ cognitive brain activations using these three different ideation techniques. The results indicate that brainstorming and morphological analysis demand more cognitive activation across the prefrontal cortex (PFC) compared to TRIZ. The highest cognitive activation when brainstorming and using morphological analysis is in the right dorsolateral PFC (DLPFC) and ventrolateral PFC. These regions are associated with divergent thinking and ill-defined problem-solving. TRIZ produces more cognitive activation in the left DLPFC. This region is associated with convergent thinking and making judgments. Morphological analysis and TRIZ also enable greater coordination (i.e., synchronized activation) between brain regions. These findings offer new evidence that structured techniques like TRIZ reduce cognitive activation, change patterns of activation and increase coordination between regions in the brain.