Hostname: page-component-745bb68f8f-b95js Total loading time: 0 Render date: 2025-01-15T19:02:16.982Z Has data issue: false hasContentIssue false
  • English
  • Français

Dance Activism and Media Market: Jampi Gugat

Published online by Cambridge University Press:  02 August 2016

Sekar Sari
Get access Rights & Permissions [Opens in a new window]

Abstract

Jampi Gugat is a case study of dance activism particularly through flash mob. The movement configuration and music accompaniment clearly reflect the idea and concept of local wisdom as an alternative trend and solution in the global era. One of the key points for the success of Jampi Gugat is related to the campaign strategy regarding the media market in Indonesia, the world's third largest democracy and a developing country that tends to prioritize political-economy development rather than art and culture, including dance. Hence, the involvement of stakeholders: government, event organizers, artists, and communities, as well as their interaction, to formulate and deliver some value to society are deemed essential to create a sustainable cultural movement.

Type
Research Article
Information
Congress on Research in Dance Conference Proceedings , Volume 2016 , Fall 2016 , pp. 344 - 354
Copyright
Copyright © Sekar Sari 2016 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Works Cited

eMarketer. 2012. “In Indonesia's Cities, Mobile Boosts Internet to No. 2 Media Spot.” http://www.emarketer.com/Article/Indonesias-Cities-Mobile-Boosts-Internet-No-2-Media-Spot/1009637. Accessed February 20, 2015.Google Scholar
Ghedin, Guido. 2013. “Digital Marketing in Indonesia: Interview with Agency Stratego.” Digitalintheround, June 14. http://www.digitalintheround.com/digital-marketing-indonesia-trends/. Accessed February 26, 2015.Google Scholar
Gore, Georgiana. 2010. “Flash Mob Dance and the Territorialisation of Urban Movement.” Anthropological Notebooks 16(3): 125–131.Google Scholar
Joe, . 2013. “20–22 September, Jogja International Street Performance (JISP) 2013 Jogja the Dancing City.” JogjaNews, September 17. http://jogjanews.com/20-22-september-jogja-international-street-performance-jisp-2013-jogja-the-dancing-city. Accessed January 9, 2015.Google Scholar
Kharif, Olga. 2012. “Who's Fastest? Google Measures Web Speeds Around the World.” Bloomberg, April 19. http://go.bloomberg.com/tech-blog/2012-04-19-whos-fastest-google-measures-web-speeds-around-the-world/. Accessed February 7, 2015.Google Scholar
Lim, Merlyna. 2006. “Cyber-Urban Activism and the Political Change in Indonesia.” EastBound 1: 1–21.Google Scholar
Martonik, Andrew. 2013. “U.S. Mobile Data Prices Among Most Expensive in the World.” Androidcentral, October 7. http://www.androidcentral.com/us-mobile-data-prices-among-most-expensive-world. Accessed February 18, 2015.Google Scholar
Molnar, Virag. 2014. “Reframing Public Space Through Digital Mobilization: Flash Mobs and Contemporary Urban Youth Culture.” Space and Culture 17(1): 43–58.CrossRefGoogle Scholar
Saleh, Djohansyah. 2013. “Indonesia Falls for Social Media: Is Jakarta the World's Number One Twitter City?” International Public Relations Association (IPRA), February 20. http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city. Accessed February 23, 2015.Google Scholar
Semiocast. 2012. “Twitter Reaches Half a Billion Accounts More than 140 Millions in the U.S.” http://semiocast.com/en/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US. Accessed February 17, 2015.Google Scholar
The World Bank. 2015. “World Data Bank: World Development Indicators Indonesia.” http://databank.worldbank.org/data/reports.aspx?source=2&country=IDN&series=&period=. Accessed February 17, 2015.Google Scholar