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The Cultural Body and the Politics of Difference: How Korean Dance Is Commodified in the Politics of Tourism

Published online by Cambridge University Press:  04 January 2013

Hwan Jung Jae
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Abstract

In tourism, dance is popularly used as a medium that attracts outsiders'attention and curiosity because dance effectively advertises the characteristics of a culture. One of the most prevalent images in Korean tourist broachers and films is a female dancer in a colorful costume, welcoming foreigner tourists with big smile. In this paper, through the examination of the stereotypes and gender differences in dance depicted in Korean tourism commercials, I focus on how Korean dance has been commodified in the politics of tourism. I also explore how tourism constitutes a “fantasy” of a culture in correspondence with Korea's globalization and localization process.

Type
Research Article
Information
Congress on Research in Dance Conference Proceedings , Volume 40 , supplement S1: Dance Studies and Global Feminisms , 2008 , pp. 119 - 123
Copyright
Copyright © The Author(s) 2008

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References

Works Cited

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