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Published online by Cambridge University Press: 04 January 2013
In tourism, dance is popularly used as a medium that attracts outsiders'attention and curiosity because dance effectively advertises the characteristics of a culture. One of the most prevalent images in Korean tourist broachers and films is a female dancer in a colorful costume, welcoming foreigner tourists with big smile. In this paper, through the examination of the stereotypes and gender differences in dance depicted in Korean tourism commercials, I focus on how Korean dance has been commodified in the politics of tourism. I also explore how tourism constitutes a “fantasy” of a culture in correspondence with Korea's globalization and localization process.
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