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Globalizations Avant la Lettre: A Comparative View of Isomorphization and Heteromorphization in an Inter-Connecting World

Published online by Cambridge University Press:  09 January 2002

Andreas Wimmer
Affiliation:
University of Bonn and Center for Advanced Studies Berlin
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Abstract

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The academic world has undoubtedly become smaller in recent decades. Chinese-, Spanish-, English-, Arabic-, French-, Russian-, German- and Italian-speaking academics, intellectuals, and feuilletonists discuss ‘the end of history' or ‘the clash of civilizations.' We all seem driven by the cycles of boom and bust that govern the planetary intellectual marketplace. New concepts such as ‘modernization' or ‘post-modernity' periodically appear in the centers of academic and political power, then diffuse through mechanisms of persuasion and mimicry, until they become part of mainstream discourse—only to disappear ten or fifteen years later under the impact of other key concepts that come to conquer the minds of a new generation of scholars and intellectuals. Nowadays, such processes of diffusion and convergence are called globalization. Indeed, globalization itself is such a buzz word that seems to have achieved hegemonic status in the social science vocabulary.

Type
Research Article
Copyright
© 2001 Society for Comparative Study of Society and History