The all-embracing discourse of population quality (suzhi) is put to work through rural primary schools in ways that help state institutions implement policies such as accelerating demographic transition, restructuring the education system, professionalizing labour markets, promoting agricultural skills training, instituting economic liberalism and carrying out patriotic education. Suzhi discourse facilitates policy implementation in four ways. First, it imbues disparate policies with seeming coherence. Secondly, by articulating a diverse set of policies through suzhi discourse, including state retreat from welfare provisioning, state institutions can be seen to be working to improve people's well-being. Thirdly, in making people responsible for raising their own quality, the need to improve suzhi is an explanation and a prescription when individuals are adversely affected by policies. Finally, suzhi discourse encourages individuals to regulate their conduct in accordance with the political drift of society. By enfolding suzhi norms into identity formation, the education system shapes each individual's ongoing process of “becoming” in ways that parallel the nation's modernization, thereby reducing the costs of policy enforcement.