From its initiation in 1979, China's one-child policy has been controversial. Most critiques on the stringent birth control policy in rural China still focus on the resistance framework and there is very little research on whether Chinese peasant families are changing their fertility preferences and behaviours when confronting both the state birth control policy and the rapidly changing social and economic environment. Based on recent ethnographic study in a central China village, this article seeks to explore new fertility trends that indicate the shift from “active resistance against” to “conscious decision for” the one-child limit among rural families. In particular, it discusses the newly emerging social, economic and demographic factors that may have played a role in this fertility shift, and its social implications for the central tenet of son preference in Chinese culture and the norm of child-rearing as a means of securing old age support among rural families.