One of the most visible features of Nationalist rule on Taiwan throughout the period of martial law (1948–87) was the promotion of a personality cult focused on the figure of Chiang Kai-shek. This article is an examination of the ways in which the disparate elements which made up this cult were produced. It considers how the cult reflected a political culture which originated in the Nanjing decade and the subsequent war years, yet which adapted to the realities of post-war exile in Taiwan. This study suggests that whilst the Chiang personality cult was promoted by the central government (and by Chiang himself) it was quasi-official organizations and individuals who were primarily responsible for the production of its written, visual and monumental texts.