The 1905 Kalender für das Erzgebirge und Vogtland described an apparently spontaneous shift in the relationship between the German state of Saxony's mountainous southern borderlands and its rapidly urbanizing lowlands. Yet from the 1870s to the 1930s, the Kalender, the Erzgebirgsverein that published it, and a host of similar Heimat (homeland) and tourist organizations pushed, prodded, and cajoled lowlanders into visiting the borderlands. In the process, they repeatedly reframed the ways in which they portrayed the landscapes they championed, rethought their reasons for enticing travelers to the southern regions, and redirected their efforts to new audiences. Saxon Heimatler and tourism promoters succeeded in defining southern Saxony's regions, and eventually Saxony as a whole, in terms of three important characteristics: the interplay of nature and industry in their landscapes; the diversity of those landscapes; and proximity to and interactions with Bohemia. So powerful were these themes that they continue to shape ideas about southern Saxony to the present.