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The Economic Effects of Advertising. By Neil H. Borden. Chicago: Richard D. Irwin, Inc. 1942. Pp. xl, 988. ($5.00)

Published online by Cambridge University Press:  07 November 2014

E. F. Beach
E. F. Beach*
Affiliation:
McGill University
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Type
Reviews of Books
Information
Canadian Journal of Economics and Political Science/Revue canadienne de economiques et science politique , Volume 10 , Issue 4 , November 1944 , pp. 508 - 512
Copyright
Copyright © Canadian Political Science Association 1944

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