Building on recent criticisms of Romanization, this contribution formulates a systematic critique of the concept of Egyptianization and suggests a different theoretical approach to cultural process in New Kingdom Nubia that benefits from the insights of ‘cultural entanglement’. This approach emphasizes multidirectional and interactive perspectives that allow for a variety of acculturative outcomes rather than one-sided assimilation. A useful epistemological framework for its application in archaeology is illustrated through two case studies, focusing respectively on representations of Egyptianized Nubians in Egyptian art and Lower Nubian burial customs. The outcomes of the case studies argue for a provocative re-reading of cultural process in New Kingdom Lower Nubia, and may help to clarify the general picture of Nubian history by explaining why and how Nubian traits re-appeared in the Napatan-Meroitic Kingdom of Kush. Finally, the article considers some broader methodological and theoretical issues relating to cultural mixture in the archaeological record.