While many studies of inequality focus on the role that specialized craft production plays in the emergence of elite identities, variations in non-specialized crafts can also provide insights into political trajectories as they may reflect diverse choices made by multiple social segments whose socio-political roles are in transition. This article examines non-specialized potting during a time of increasing inequality in the first-millennium ad community of Kirikongo, Burkina Faso. In exploring production at the house level, ceramic analyses demonstrate increasing investment in potting throughout the community and increasing variance between house traditions coinciding with the co-option of ritual and political power by the community's founding house. While these transformations suggest the expression of newly significant house identities, potting is used primarily to express differentiation rather than elite power as, in contrast to other lines of evidence, the pottery from lower-ranked houses is higher in quality and diversity. These expressions of emerging elite and non-elite house identities at Kirikongo, and potential tensions between them, may have spurred inventions and adoptions of technologies and stylistic elements contributing to the divergence of regional potting traditions.