In a densely packed, streetless village such as Neolithic Çatalhöyük in central Anatolia, it is argued in this article that variations in mudbrick recipes were used to mark social identity and autonomy through the performance of building. Geoarchaeological analysis of mudbricks established that cultural modifications were used to create social differences between neighbouring houses. Although mudbricks were ultimately invisible objects, hidden behind multiple layers of plaster, the processes of mudbrick manufacture and house construction were performed in the public domain allowing opportunities for individual expression. These results are situated within a larger practice of hiding and burying meaningful objects at Çatalhöyük, where unseen objects had as much power and affect as any object on display.