This article examines aspects of social memory in the Aurignacian mobiliary art of southwest Germany. An analytical distinction is introduced between cultural and communicative memory with different characteristics and functions in Palaeolithic social life. It is argued that the statuettes are reflections of cultural memory, but also stood in a complex and unstable relationship with the flexible conditions of everyday life. The figurative objects are not passive reproductions of collective ideas. Rather, they have to be seen as products of an active individual and intense concern with the field of meanings and associations of cultural memory, and consequently represent individual variations of a socially shared meaningful ideology