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World's Leading Cymbal Maker: Avedis Zildjian Company

Published online by Cambridge University Press:  24 July 2012

Thomas R. Navin
Thomas R. Navin
Affiliation:
Harvard University
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Extract

In New England, as nowhere else in the country, petty capitalism is showing its great abiding strength. The region's large industrial establishments may close their doors and move to other parts of the country, but its small firms stand ready to take over where the larger ones have given way. Today, New England is dotted with manufacturing plants that were once the property of great industrial enterprises but that are now the honeycombed homes of countless small shops and foundries.

Type
Research Article
Information
Business History Review , Volume 23 , Issue 4 , December 1949 , pp. 196 - 206
Copyright
Copyright © The President and Fellows of Harvard College 1949

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References

1 At the present time the company makes no less than fourteen individual types of cymbals—fast, fast-crash, crash, splash, swish, bounce, bebop, hi-hat, flange hi-hat, ride, finger, concert band, brass band, and symphony—and all of these come in variations in size and thickness. The price range is roughly $5 to $100 per cymbal. A typical dance band set of cymbals costs around $150. Today's market is divided roughly 60% American, 10% Canadian, 30% the rest of the world. Abroad the company sells through agents; domestically it sells either to musical instrument dealers or else to manufacturers of musical instruments who wish to round out their selling lines.