Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.

Stephanie Tilly

doi:10.1017/S0007680500002105

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Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.

Volume 84, Issue 4
Stephanie Tilly
DOI: https://doi.org/10.1017/S0007680500002105

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Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.

Volume 84, Issue 4
Stephanie Tilly
DOI: https://doi.org/10.1017/S0007680500002105

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.

Volume 84, Issue 4
Stephanie Tilly
DOI: https://doi.org/10.1017/S0007680500002105

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