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Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co. ByAlfred Reckendrees. Munich: C. H. Beck, 2018. 400 pp. Illustrations, photographs, figures, tables, bibliography, notes, index. Cloth, €29.95. ISBN: 978-3406728105.

Published online by Cambridge University Press:  20 January 2020

Rowena Olegario
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Book Reviews
Information
Business History Review , Volume 93 , Issue 4: New Perspectives in Regulatory History , Winter 2019 , pp. 859 - 861
Copyright
Copyright © The President and Fellows of Harvard College 2020

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