Published online by Cambridge University Press: 14 December 2021
Business history is expanding to include a greater plurality of contexts, with the study of Chinese business representing a key area of growth. However, despite efforts to bring China into the fold, much of Chinese business history remains stubbornly distal to the discipline. One reason is that business historians have not yet reconciled with the field's unique origins and intellectual tradition. This article develops a revisionist historiography of Chinese business history that retraces the field's development from its Cold War roots to the present day, showing how it has been shaped by the particular questions and concerns of “area studies.” It then goes on to explore five recent areas of novel inquiry, namely: the study of indigenous business institutions, business and semi-colonial context, business at the periphery of empire, business during socialist transition, and business under Chinese socialism. Through this mapping of past and present trajectories, the article aims to provide greater coherence to the burgeoning field and shows how, by taking Chinese business history seriously, we are afforded a unique opportunity to reimagine the future of business history as a whole.
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5 The dataset was manually constructed using information collected from online journal databases. Specifically, for each online database, I conducted full-text and article-title searches of the terms “China,” “Chinese,” “Sino,” “Hong Kong,” “Canton,” Cantonese,” “Taiwan,” and “Taiwanese.” I then read the abstracts of each article to confirm whether or not Chinese business was included in the core subject matter or if one of the aforementioned terms was simply used in passing. In the cases where this was unclear from the abstract, I browsed the articles in full.
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8 A debate between China studies scholars, including William Skinner, Joseph Levenson, and Benjamin Schwartz, and classically trained Sinologists, such as William Mote, played out in the pages of the 1964 issue of the Journal of Asian Studies. The debate centered on the continued relevance of philological approaches to understanding China. The debate continues to this day, with renowned Sinologists such as Geremie Barmé advocating for a “New Sinology.” See Skinner, G. William, “What the Study of China Can Do for Social Science,” Journal of Asian Studies 23, no. 4 (1964): 517–22CrossRefGoogle Scholar; and Barmé, Geremie R., “Towards a New Sinology,” Chinese Studies Association of Australia Newsletter, no. 31 (2005): 4–9Google Scholar.
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10 In their later studies of guandu shangban enterprises, Wellington K. K. Chan and Lai Chi-Kong challenged Albert Feurwerker's characterization of traditional Confucian culture and state domination as the sole factors behind the “failure to establish modern enterprise in China.” Both Chan and Lai instead lay the blame at the feet of government officials who refused to relinquish control over enterprises to private actors and instituted systems of bureaucratic management that ultimately inhibited the growth of industry. See Chan, “Government, Merchants, and Industry to 1911,” in The Cambridge History of China, vol. 11, Late Ch'ing, 1800–1911, ed. John K. Fairbank and Kwang-ching Liu (Cambridge, U.K., 1980), 460; Lai, “The Qing State and Merchant Enterprise: The China Merchants’ Company, 1872–1902,” in To Achieve Security and Wealth: The Qing Imperial State and the Economy, 1644–1911, ed. Jane Kate Leonard and John R. Watt (Ithaca, 1992), 139–55; and Feuerwerker, China's Early Industrialization: Sheng Hsuan-huai (1844–1916) and Mandarin Enterprise (Cambridge, MA, 1958).
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22 As Kwan has argued, in the titles of Chinese-language articles one can see how the phrase “sprouts of capitalism” was simply replaced with parallel concepts such as the “sprouts of modernization” and “sprouts of market economy.” Kwan, “Chinese Business History.”
23 As Li Huaiyin has argued, there was a paradigmatic shift with the “revolutionary historiography that bases its analyses on Marxist methodologies and highlights rebellions and revolutions as the overarching themes” being gradually displaced by a new generation of scholarship that applied modernization theory in a quest to identify those “‘modern’ elements in the Chinese economy, society, government, and culture that arguably contributed to China's modern progress and heralded capitalist developments in the post-Mao era.” See Li, “From Revolution to Modernization: The Paradigmatic Transition in Chinese Historiography in the Reform Era,” History and Theory 49, no. 3 (2010): 336, 359.
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37 In The Visible Hand, Alfred Chandler argued that the story of American capitalism is one of corporate managerial hierarchies gradually outcompeting personal business networks. According to Chandler, in cases where administrative coordination was more efficient than market coordination, modern enterprises internalized these functions through the creation of rationalized and impersonal “management hierarchies.” These managerial hierarchies enabled the firms to achieve new economies of scale and displace owner-operated enterprises. Chandler, The Visible Hand: The Managerial Revolution in American Business (Cambridge, MA, 1977). See Chan, “Organizational Structure”; Mira Wilkins, “The Impacts of American Multinational Enterprise,” in America's China Trade in Historical Perspective: The Chinese and American Performance, ed. John King Fairbank and Ernest R. May (Cambridge, MA, 1986), 259–294; Amsden, Alice H., The Rise of “the Rest”: Challenges to the West from Late-Industrializing Economies (Oxford, 2001)CrossRefGoogle Scholar.
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44 As Andre Gunder Frank has argued, the first global economy was very much Sinocentric. It was only through the exploitation of silver from the Americas that Europeans were able to buy into the prosperous Asian trade and thus realize their own subsequent age of prosperity. See Frank, ReORIENT: Global Economy in the Asian Age (Berkeley, 1998).
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53 There did not, however, exist a free market for the exchange of these shares, and in many cases there were additional restrictions that limited their liquidity. For example, as Sherman Cochran notes in the case of the Shenxin cotton mill, the sale of company stock required the unanimous consent of the shareholders. See Zelin, Madeleine, “A Deep History of Chinese Shareholding,” Law and History Review 37, no. 2 (2019): 325–51CrossRefGoogle Scholar; and Cochran, Encountering Chinese Networks, 120–22.
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57 Following Weber, Faure argues that while in Europe individualist ideology enabled business institutions to distance themselves from their ritual origins, in China adherence to a collective ideology meant that business continued to be structured by ritual institutions. Faure, China and Capitalism, 37.
58 More specifically, Faure argues that investment strategies and the division of profits were dictated by rule-of-thumb accounting practices that failed to account for capital, rather than by double-entry bookkeeping, which would have allowed for “the thought experiment that compares likely capital gains from different strategies of investment, making maximization not only an aspiration, but a reality.” Here Faure follows the heavily contested theories of Max Weber and Werner Sombart, who both credited the Venetian invention of double-entry bookkeeping with playing a pivotal role in laying the foundations for the Industrial Revolution. Faure, “Commercial Institutions and Practices in Imperial China as Seen by Weber and in Terms of More Recent Research,” Taiwan Dongya Wenming Yanjiu Xuekan 10, no. 2 (2013): 88; Weber, Max, The Theory of Social and Economic Organization, trans. Henderson, A. M. and Parsons, Talcott (1947; New York, 1964), 264Google Scholar; Weber, General Economic History, 275; Yamey, Basil S., “Accounting and the Rise of Capitalism: Further Notes on a Theme by Sombart,” Journal of Accounting Research 2, no. 2 (1964): 117–36CrossRefGoogle Scholar. Elsewhere, Faure contends that “no system of accounting was merged into production practices (Chinese accounts being used in household expenditures and in commerce) to permit the employment of managers beyond the immediate, watchful eyes of the owners of the businesses.” Faure, Emperor and Ancestor: State and Lineage in South China (Stanford, 2007), 6.
59 Faure, China and Capitalism, 42.
60 Madeleine Zelin, “A Critique of Property Rights in Prewar China,” in Zelin, Gardella, and Ocko, Contract and Property, 18–19. See also Chen Li and Madeleine Zelin, Chinese Law, vol. 3 (Leiden, 2015).
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65 Weipeng, Yuan, Macve, Richard, and Debin, Ma, “The Development of Chinese Accounting and Bookkeeping before 1850: Insights from the Tŏng Tài Shēng Business Account Books (1798–1850),” Accounting and Business Research 47, no. 4 (2017): 401–30Google Scholar.
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67 For a critical review of the literature on Chinese and European accounting practices and their connections with development, see Keith Hoskin, Ma Debin, and Richard H. Macve, “A Genealogy of Myths about the Rationality of Accounting in the West and in the East,” SSRN Electronic Journal (Jan. 2013); Hoskin and Macve, “Contesting the Indigenous Development of ‘Chinese Double-Entry Bookkeeping’ and Its Significance in China's Economic Institutions and Business Organization before C.1850,” SSRN Electronic Journal (Feb. 2012).
68 Zelin, Madeleine, The Merchants of Zigong: Industrial Entrepreneurship in Early Modern China (New York, 2005), xiiiGoogle Scholar. See also Zelin, “Capital Accumulation and Investment Strategies in Early Modern China: The Case of the Furong Salt Yard,” Late Imperial China 9, no. 1 (1988): 79–122; and Zelin, “Rise and Fall.”
69 Zelin further documents how new classes of shares were created to differentiate investments of capital, labor, and land and how futures markets developed to facilitate the exchange of said shares. For more detailed descriptions of these institutions, see Zelin, “The Firm in Early Modern China.” Journal of Economic Behavior & Organization 71, no. 3 (2009): 623–37; and Zelin, “Deep History.”
70 As Zelin shows, there was a complex distribution of rights and obligations among partners, including landowners, investors, and middlemen. Moreover, this distribution evolved in tandem with shifts in the relative importance of capital, technology, and land. Zelin, “Rise and Fall.”
71 “Semi-colonialism” has been used in recent scholarship as both a term and a theoretical framework that highlights the “incomplete and fragmentary nature of China's colonial structure.” Shu-mei, Shih, The Lure of the Modern: Writing Modernism in Semicolonial China, 1917–1937 (Berkeley, 2001), 34Google Scholar. See also Barlow, Tani E., “Colonialism's Career in Postwar China Studies,” in Formations of Colonial Modernity in East Asia, ed. Barlow, Tani E. (Durham, 1997): 373–412CrossRefGoogle Scholar; Goodman, Bryna, “Improvisations on a Semicolonial Theme, or, How to Read a Celebration of Transnational Urban Community,” The Journal of Asian Studies 59, no. 4, (2000): 889–926CrossRefGoogle Scholar; Frost, Shuang and Frost, Adam, “Taxi Shanghai: Entrepreneurship and Semi-Colonial Context,” Business History, ahead of print, (2021): 1–30Google Scholar.
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136 In this regard, this article complements the work of Matthias Kipping, Kurosawa Takafumi, and R. Daniel Wadhwani, who have retraced the divergent evolution of the business histories of the United States, Germany, the United Kingdom, and Japan. See Kipping, Takafumi, and Wadhwani, “Revisionist Historiography,” 33–49.
137 Hao, “Themes and Issues,” 106.
138 This was the rather prescient argument presented by Sherman Cochran in two issues of the Chinese Business History Newsletter. See Cochran, “Prospects for Research in Chinese Business History,” Chinese Business History Newsletter 1, no. 1 (1990): 4–5; and Cochran, “To the Editors,” Chinese Business History Newsletter 6, no. 1 (1996): 1–2.
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