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Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. BySteven Harp. Baltimore: Johns Hopkins University, 2001. xiii + 356 pp. Index, notes, bibliography, illustrations, maps. Cloth, $39.95. ISBN 0–801–86651–0.

Published online by Cambridge University Press:  13 December 2011

Vanessa R. Schwartz
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Book Reviews
Information
Business History Review , Volume 76 , Issue 4: entrepreneurs, regulation, and technological innovation in America , Winter 2002 , pp. 919 - 921
Copyright
Copyright © The President and Fellows of Harvard College 2002

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