The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2.

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The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2.

Volume 79, Issue 2
Daniel Pope
DOI: https://doi.org/10.1017/S0007680500080740

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The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2.

Volume 79, Issue 2
Daniel Pope
DOI: https://doi.org/10.1017/S0007680500080740

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2.

Volume 79, Issue 2
Daniel Pope
DOI: https://doi.org/10.1017/S0007680500080740

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The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2.

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