Article contents
Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics
Published online by Cambridge University Press: 23 January 2015
Abstract
This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.
- Type
- Articles
- Information
- Copyright
- Copyright © Society for Business Ethics 1991
References
- 4
- Cited by