We appreciate the financial support of the Batten Institute, the Darden School, University of Virginia, in developing these ideas. We also thank BEQ Associate Editor Norm Bowie and the three anonymous BEQ reviewers for their helpful comments and suggestions, as well as Shawn Berman, Ming-Jer Chen, Rob Phillips, Dave Whetten, and faculty in the Department of Business at Washington State University, Vancouver, who provided important feedback on earlier drafts of this paper.

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