Taking its cue from two specific examples (particular terms used by Aristotle and by Yan Fu) the first part of this article rehearses the hermeneutic question of cross-cultural understanding but gears the discussion to the specific issues of the complicity of translation in cross-cultural understanding, whether in an historical or an anthropological sense, and of the need to inspect critically the vocabulary used in the exercise. The second part considers practical ways in which the cross-cultural study of translation might proceed. It harks back to I. A. Richards, draws on the anthropology of Clifford Geertz and on philosophical pragmatism to redefine the aim of cross-cultural translation studies, and finally settles on the notion of ‘thick translation’ as a self-reflexive way to engage with other concepts of translation.