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Published online by Cambridge University Press: 02 January 2018
Teaching by television is a powerful method. Drug companies know this and have always been aware of the effect and importance of slick audio-visual presentation, yet it is still little used in medical education. In any discussion about video it is necessary to recognize this ambivalence and resistance to new technology. For the teacher, I think that this may stem from fear of the unknown, appearing incompetent, or worse, redundant.
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