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The effect of education on buyer behaviour in relation to equine herbal medicine

Published online by Cambridge University Press:  27 February 2018

C.F. Bolwell  and
D. M. Abraham
C.F. Bolwell
Affiliation:
Hartpury College, Hartpury House, Hartpury, Gloucs, GL19 3BE, Email:[email protected]
D. M. Abraham
Affiliation:
Hartpury College, Hartpury House, Hartpury, Gloucs, GL19 3BE, Email:[email protected]
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Extract

Herbal medicines are used in the horse to treat disease and help sustain optimum health within the body (Fleming, 2002). The popularity of complementary alternative medicines (CAM) in humans, such as herbal medicine, is continually growing across the United Kingdom (Ernst and White, 2000) and worldwide (Maclennon et al., 2003). The ability of alternative medicine to provide relief of specific symptoms to ailments is thought to be a major factor contributing to the rise of CAM (Pascoe, 2002). Much research has been conducted assessing the market for herbal products in humans, but little has been done on equine herbal products. Research by Astin (1998) suggests that a significant predictor of CAM use in humans is the buyers’ level of education; at least 50 % of respondents using CAM had degrees. A higher level of education allowed buyers to gain an understanding of the use of CAM and how it works.

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Posters
Information
BSAP Occasional Publication , Volume 35: Applying Equine Science: Research into Business , 2006 , pp. 259 - 262
Copyright
Copyright © British Society of Animal Production 2006

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References

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