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Published online by Cambridge University Press: 27 February 2018
Considerable information is available on which to base practical recommendations for enhanced animal welfare. There is evidence of a reasonable flow of information between researchers, farmers, producers' organizations, legislators and the public, although more readily assimilated forms of information are required. New approaches to welfare assessment may allow the public to evaluate production systems in a more balanced way. As the urbanization of society increases, the rôle of education becomes more important to provide information about the reality of on-farm practices. Increasing use will be made of information technology to implement technological advances. Using interactive methods of on-farm assessment of welfare and decision support tools, it would seem possible to engage the producer to a greater extent in the process of improving standards. Measures of public willingness to pay for enhanced welfare provide valuable information about the utility value of animal welfare, influence the views of politicians and producers and ultimately determine production systems.