No CrossRef data available.
Article contents
The changing demands on producers: from quantity to quality
Published online by Cambridge University Press: 02 September 2010
Abstract
Producer marketing of extensive livestock is undergoing rapid change as the political economy adjusts to new global orders and social and commercial pressures condition the nature of the market. British producers are responding to the challenges and opportunities of the market place through a business and marketing approach which embraces farm assurance, collaborative marketing, partnership in the food chain and professional business management. The National Farmers' Union is at the centre of developments in these important areas. This strategy provides the best basis for the maintenance of a viable rural economy.
- Type
- Research Article
- Information
- BSAP Occasional Publication , Volume 17: Safety and Quality of Food from Animals , January 1993 , pp. 9 - 12
- Copyright
- Copyright © British Society of Animal Production 1993