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Politics and Markets: Corporate Money in American National Elections
Published online by Cambridge University Press: 27 January 2009
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The current American debate about the relationship between business and government represents the most significant reopening of that issue since the New Deal. The debate is in part about government's role in the economy, but the issue of business's role in politics is being joined as well, joined in fact on several fronts. There are, of course, the polemics of corporations and their critics, in which business is cast alternately as victim and villain. The issue also divides more serious students of American politics and has fostered a wealth of theorizing about the role of the state. Finally, the issue of business influence pervades discussions about campaign finance.
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References
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39 See Marcus, , The Adversary Economy, p. 12.Google Scholar Marcus provides a categorization of industries subject to minimum and maximum levels of both sorts of regulation.
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41 The data set used in this analysis was developed from the data files available on the Federal Election Commission's 1979–80 and 1981–82 candidate and non-party committee data tapes. These files, which are huge (79,220 records for 1979–80 and 95,271 records for 1981–82) and remarkably detailed, summarize the transactions between every candidate and every political action committee in the election cycle. We used these files to obtain aggregated information for each committee. This data set was augmented with information about the Standard Industrial Codes of PACs' parent corporations, which we compiled from Weinberger and Greevy, The PAC Directory. These codes were used as the basis for determining the effects of industry on patterns of spending. For each PAC and SIC code, a value of one was assigned if the PAC's parent resided in that industry; otherwise the PAC was scored zero for that particular code. Three dependent variables – percentage spent on Republican non-incumbents, percentage spent on Republican incumbents, and percentage spent on Democratic incumbents – were regressed on the industry dummy variables.
42 Eismeier, Theodore J. and Pollock, Philip H. III, ‘Political Action Committees: Varieties of Organization and Strategy’, in Malbin, Michael J., ed., Money and Politics in the United States: Financing Elections in the 1980's (Chatham, NJ: Chatham House/American Enterprise Institute, 1984): pp. 122–41Google Scholar; Eismeier and Pollock, The Geopolitics of PACs', paper delivered at the Annual Meeting of the Midwest Political Science Association, The Palmer House, Chicago, Illinois, April 1985. In the regressions of Tables 3–6, five locations – four geographic regions plus Washington, DC – are measured by these dummy variables: EAST, PACs located in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, or Vermont; MID, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, or Wisconsin; WEST, Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, or Wyoming; SOUTH, Alabama. Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, or West Virginia. Each PAC was coded with the value of one for its region and zero on all the other regional dummies. Spending levels for PACs based in Washington, DC, of course, are measured by the intercepts of the regressions.
43 Since all allocations for each PAC must add up to 100 per cent, it is unnecessary to present the results from four regressions. The coefficients for Democratic non-incumbents are implied by the three we have presented: the industry coefficients must sum to zero across all allocations, and the intercepts must sum to one. It is clear, too, that little practical advantage would be served by presenting four sets of coefficients, since Democratic non-incumbents received scant attention from corporate PACs in either election – most of the industry coefficients sum to zero across the three categories presented in Tables 3–6. Separate regressions were also run for Republican challengers and Republican open-seat candidates with results that did not differ materially. For the sake of simplicity we collapsed the two candidate categories into one.
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46 Of course, part of this dramatic change is accounted for by the fact that there were more Republican incumbents running in 1982. Yet even when candidate numbers are controlled for by dividing the percentage of total corporate PAC spending to each type of candidate by the percentage of all candidates that type comprises, differences between the 1980 and 1982 election are still apparent. For the House the ratios were: Republican incumbents, 1·84 in 1980 and 2·20 in 1982; Republican open-seat candidates, 1·70 and 1·29; Republican challengers, 0·78 and 0·43; Democratic incumbents, 1·17 and 1·24; Democratic open-seat candidates, 0·57 and 0·43; Democratic challengers, 0·06 and 0·05. For the Senate the ratios were: Republican incumbents, 1·36 in 1980 and 2·46 in 1982; Republican open-seat candidates, 0·75 and 3·04; Republican challengers, 1·88 and 0·59; Democratic incumbents, 1·00 and 0·91; Democratic open-seat candidates, 0·14 and 0·22; Democratic challengers, 0·10 and 0·06.
47 See Jacobson, Gary C., ‘Congress: Politics after a Landslide without Coattails’, in Nelson, Michael, ed., The Elections of 1984 (Washington, DC: Congressional Quarterly Press, 1985), p. 218.Google Scholar
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51 For this analysis, of course, we focus only on PACs that were active in both elections. A few PACs were active in both cycles but gave equal proportions to two or more types of candidates and thus were excluded. Total N = 724 for House elections; N = 658 for the Senate.
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54 As deputy assistant to the President for political affairs Lee Atwater describes, the power of suggestion may be quite strong: ‘We have a full-time PAC operation at the Republican National Committee, under Rick Shelby. A lot of PAC money will be pumped into targeted races toward the end – between seventy-five and two hundred and fifty thousand… The congressional campaign committee and the Republican National Committee are having meetings with every PAC in town and saying, “Here's the targeted list sanctioned by the RNC, the congressional committee, and the White House”.’ (Quoted in Drew, , Politics and Money, pp. 24–25.Google Scholar) Drew adds that similar briefings are held in other cities. These activities, combined with the cue-giving of such bellwether PACs as Business Industry Political Action Committee (BIPAC), may create an important network through which an army of pliable corporate PACs could be led by political professionals.
55 Schelling, Thomas C., ‘On the Ecology of Micromotives’, The Public Interest, No. 25 (1970), 59–98, p. 89.Google Scholar
56 On the 1982 election, see Drew, , Politics and Money, pp. 48–9.Google Scholar In 1984 Democrats combined the marketing of their own incumbents with hints that the firms of PACs that supported Republican challengers might face a hostile audience in a Democratically controlled House in 1985. See Ehrenhalt, Alan, ‘GOP Challengers Find PACs Wary this Year’, Congressional Quarterly Weekly Reports (22 10 1984), p. 2763.Google Scholar On the circumstances of the 1984 elections, which may have led some corporate PACs of a Republican stripe to adopt a less adventuresome strategy than they did in 1980, see Jacobson, , ‘Congress: Politics After a Landslide Without Coattails’.Google Scholar
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