The French television service, in collaboration with UNESCO, is at present carrying out an experiment in the form of transmissions intended for rural viewers gathered for collective viewing, or ‘Tele-Clubs’. The general purpose of this experiment is to discover, on the basis of concrete evidence, to what extent it is possible to put a completely new instrument like television at the service of popular education, and to make use of it for the material and spiritual progress and the international understanding that UNESCO wants to help its memberstates to promote among their peoples.