The most important recommendation in the recently published report of the Royal Commission on the Press is the establishment of a General Council of the Press with the object, among other things, of encouraging ‘the sense of responsibility and public service among all engaged in the profession of journalism’. Apparently it is to do this by ‘censuring undesirable types of journalistic conduct and by all other possible means to build up a code in accordance with the highest professional standards’.

A considerable part of the report was devoted to censuring undesirable types of journalistic conduct, but by itself this is not, perhaps, likely to have very much effect upon the press. Those papers which find they can build up the largest weekly and daily circulations in the world by methods which may not, in the opinion of some, be in accord with the highest professional standards are likely to do so in spite of any General Council which may or may not be set up. If they find they can make good profits by ‘giving the public what it wants’ they are likely to do so in spite of the criticisms of the Commission and the doubts that are expressed from time to time by individuals.

In this connection it is interesting to note that three of the more responsible national newspapers, the Observer, the Manchester Guardian and the News Chronicle, are owned by trusts. These three more or less Liberal newspapers are not run by ordinary commercial companies for the profit of stockholders. They are run on a non-profit basis; that is to say they are run in the interests of their readers.