Readers of Labour, Life and Poverty by the Polish economist F. Zweig (Gollancz, 1948) will have met a strange aspect of working class lives. They will have met workers earning £5 per week and spending over 30s. of it on their own cigarettes, or men spending 30s. a week on drink. The general picture of the London worker described in this book is of a class saved from pauperism by council houses and social services only to return to pauperism by their spending habits.

But how can it be otherwise? Our desires in these days are determined by so many factors that have one thing in common and that is that we should have more. The heroes on the films are never without a cigarette, never without a drink; they have no need to work, even when their ‘work’ is part of the background of the film. Money never restricts them, their women have beautiful clothes and their apartments are the last word in luxury. Our popular reading material follows the same line and helps to create, a desire for more and more. Our advertisers do the same. New desires are very often created and they have, in fact, become enshrined in American economics as part of an explaining away of depressions.

So we workers want more money and when we get it we want more still so that we can ape these ideals held up to us by those who want our money. The whole idea of an ever increasing standard of life is promoted by those who benefit materially by our constant strivings to possess more and more money.