No CrossRef data available.
An Exhibitor's View
Published online by Cambridge University Press: 28 November 2024
The film industry to-day is a huge commercial organization involving something like £500,000,000 of capital, of which about four-fifths is invested in the United States, and this industry stretches itr great bulk into every corner of the globe. It caters for all classes of people; it provides comfort, cheapness and continuity of performance, as well as recreation, distraction and relaxation after the daily monotony of business and working hours. It transplants the visitors into a new world of surroundings (very often, however, to the detriment of home life), and exerts an influence far beyond the auditorium. It saves time and money in buying and reading books, and, in some cases, supplies the mind with an increase of knowledge of other nation', races, countries, their customs and manners, and this without appealing to any intellectual exertion on the part of the visitor.
If we pause for a moment to consider the work conditions in Hollywood, the most important hive of the industry. we gather from press reports and other eve-witness accounts that the atmosphere brought about by scandal and divorce is not at all conducive to persons fit for theresponsihilitv of producing world entertainment. Such an attitude towards life is bound to show itself in the work. The standards of morality, whether of the performers, producer, director or scenarist, express themselves most clearly in the films they make. If these people disregard the real issue between self-control and immoral self-gratification it seems to follow that they view life in one aspect only, and therefore are incapable of giving the world true art through this powerful medium.