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Two Factors are Quite Enough: A Response to Molloy (1984)
Published online by Cambridge University Press: 06 October 2014
Abstract
External variables and measurable aspects of human behaviour, biology, mind, emotions, and whatever else one cares to name are all that psychologists and other professionals concerned with behaviour change have to respond to and manipulate. A two factor model thus is proposed to maintain attention and action on goals and methods. In the course of arguing this position, some common misconceptions of the operant model are corrected.
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