This commentary asks the reader to examine Pylyshyn's target article and the imagery debate at four levels of analysis – institutional, programmatic, empirical, and individual. It is proposed that the debate follows somewhat generic patterns of discourse at all four levels, but the discourse associated with one side of the debate may or may not be expressible and evaluated in terms of the other. The different sides of the debate might better serve cognitive science if they proceed as separate research programs in their respective sub-disciplines. A more inclusive program could result, however, if the opposing approaches could somehow unite.