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Two cheers for behavioral momentum
Published online by Cambridge University Press: 28 September 2001
Abstract
Behavioral momentum is a useful metaphor reminding us that with constant conditions, ongoing behavior – in the form of response rate – would be expected to remain constant. But despite an impressive array of behavioral experiments, the concept has not yet been applied in a way that would make it useful as a general behavioral law.
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- © 2000 Cambridge University Press