Article contents
So be good for goodness' sake
Published online by Cambridge University Press: 19 March 2003
Abstract
Altruism is traditionally encouraged by promoting a goal, for example, going to heaven. In contrast, Rachlin argues that altruistic behavior can be sufficiently reinforced by the abstract intrinsic reward that comes from maintaining an unbroken pattern of altruistic behavior. In my experience, there are very few people for whom this is true. For fellow atheists and anti-theists, I suggest an alternative.
- Type
- Brief Report
- Information
- Copyright
- © 2002 Cambridge University Press
- 1
- Cited by