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Simple heuristics could make us smart; but which heuristics do we apply when?

Published online by Cambridge University Press:  09 April 2001

Richard Cooper
Richard Cooper
Affiliation:
School of Psychology, Birkbeck College, University of London, London, WC1E 7HX United [email protected] www.psyc.bbk.ac.uk/staff/rc.html
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Abstract

Simple heuristics are clearly powerful tools for making near optimal decisions, but evidence for their use in specific situations is weak. Gigerenzer et al. (1999) suggest a range of heuristics, but fail to address the question of which environmental or task cues might prompt the use of any specific heuristic. This failure compromises the falsifiability of the fast and frugal approach.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 23 , Issue 5 , October 2000 , pp. 746
Copyright
© 2000 Cambridge University Press

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