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Money as civilizing ritual

Published online by Cambridge University Press:  05 April 2006

Russell Belk
Russell Belk*
Affiliation:
David Eccles School of Business, University of Utah, Salt Lake City, Utah84112www.business.utah.edu/~mktrwb
*
[email protected]
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Abstract

Although theorizing the non-tool motivations for desiring money is a worthwhile goal, Lea & Webley (L&W) offer a view that is too individualistic, too biological, and ultimately too linked to a tool-based view of money motivation. I argue that our fascination with money is social, learned, and ritualistic. Through the magic of money rituals we overcome biological motivations and become civilized.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 29 , Issue 2 , April 2006 , pp. 180
Copyright
Copyright © Cambridge University Press 2006

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