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Interaction between social influence and payoff transparency

Published online by Cambridge University Press:  26 February 2014

Xinyue Zhou
Affiliation:
Department of Psychology, Sun Yat-sen University, Guangzhou, 510275, China. [email protected]@mail2.sysu.edu.cnhttp://www.psy.sysu.edu.cn/teacher/tea01/tea0119/index.htm
Wenwen Xie
Affiliation:
Department of Psychology, Sun Yat-sen University, Guangzhou, 510275, China. [email protected]@mail2.sysu.edu.cnhttp://www.psy.sysu.edu.cn/teacher/tea01/tea0119/index.htm
Maolin Ye
Affiliation:
School of Management, Jinan University, Guangzhou, 510632, China. [email protected]://pro.jnuedu.cn/T_ShowDetails.aspx?T_ID=87

Abstract

Social influence and payoff transparency interact with each other to influence decision making. Social influence masks payoff transparency, and lacking transparency drives people to seek social influence. Moreover, our survey supports our claim by showing that social influence and payoff transparency correlate with each other (r(53) = –.71). Bentley et al.’s model can be revised to accommodate the covariance.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2014 

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