Embodiment, the explicit dependence of cognition on the properties of the human body, is the foundation of contemporary cognitive science. Ballard et al.'s target article makes an important contribution to the embodiment story by suggesting how limitations on neural binding ability lead to deictic strategies for many tasks. It also exploits the powerful experimental method of instrumented virtual reality. This commentary suggests some ways in which the target article might be misinterpreted and offers other cautions.