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Do implicit evaluations reflect unconscious attitudes?

Published online by Cambridge University Press:  24 January 2014

Adam Hahn  and
Bertram Gawronski
Adam Hahn
Affiliation:
Department of Psychology, The University of Western Ontario, Social Science Centre, London, Ontario N6A 5C2, Canada. [email protected]@uwo.cahttp://publish.uwo.ca/~bgawrons/people.htm
Bertram Gawronski
Affiliation:
Department of Psychology, The University of Western Ontario, Social Science Centre, London, Ontario N6A 5C2, Canada. [email protected]@uwo.cahttp://publish.uwo.ca/~bgawrons/people.htm
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Abstract

We extend Newell & Shanks' (N&S's) arguments to the question of whether implicit evaluations reflect unconscious attitudes. We argue that correspondence to explicit evaluations fails to meet the criteria of relevance and sensitivity. When awareness is measured adequately and in line with N&S's criteria, there is compelling evidence that people are consciously aware of their implicit evaluations.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 28 - 29
Copyright
Copyright © Cambridge University Press 2014 

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