Published online by Cambridge University Press: 24 January 2014
We critically consider the default view of consciousness and decision making, and we explore the implications of this view to the authors' argument. We therefore call for rigorous collection of data regarding the role of consciousness in decisions. We also propose that the section on subliminal effects significantly underestimates existing data and succinctly review relevant findings.
Target article
But what if the default is defaulting?
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Unconscious influences on decision making: A critical review