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Published online by Cambridge University Press: 01 June 2004
Ambiguous data obtained by deception say nothing about social behavior. A balanced social psychology requires separating statistical hypotheses from substantive hypotheses. Neither statistical norms nor moral rules are psychological theories. Explanatory substantive theories stipulate the structures and processes underlying behavior. The Bayesian approach is incompatible with the requirement that all to-be-tested theories be given the benefit of the doubt.